At velvettecart, managed by Nexpent Innovations Private Limited, safeguarding your privacy is at the heart of our operations. We treat your personal data with integrity, clarity, and accountability. The information we gather is exclusively used to deliver a safe and reliable shopping journey.  

Throughout this policy:   

• “we,” “us,” or “our” refers to Nexpent Innovations Private Limited    
   
• “you,” “your,” or “user(s)” refers to anyone visiting or purchasing through velvettecart    

By continuing to use our services, you consent to the practices outlined in this document. If any part of this policy does not align with your expectations, please discontinue using our services.  

Information We Collect    
To ensure a smooth and customized experience, we collect the following categories of data:  

Personal Details:   

• Name, contact number, and email address    
   
• Billing and shipping information    
   
• Payment details required to complete purchases    
   

Usage & Interaction Records:  

• Your browsing activity and purchase history    
   
• Preferences and interactions with products and website features    
   

Device & Technical Data:  

• IP address, browser type, and device information    
   
• Location details (with your consent)    
   
• Security and system performance indicators    
   

Cookies & Analytical Features:  

• Tools that personalize and enhance your shopping journey    
   
• Features recommending products based on browsing and purchase behavior    
   

Purpose of Data Collection    
We utilize the information gathered for:  

• Order Processing & Customer Support: To complete purchases and respond to queries.    
   
• Personalized Experience: To suggest relevant items and improve navigation.    
   
• Marketing Messages: To provide offers and updates, only with your consent.    
   
• Security Measures: To detect, prevent, and address harmful or unauthorized activity.    
   
• Legal Requirements: To comply with applicable rules, regulations, and obligations.    
   

How We Share Your Data    
We never sell or exchange your personal data. It is shared only with:  

• Verified third-party partners such as shipping services and payment providers    
   
• Legal authorities when mandated by law or required for safety and compliance    
   
• Partner organizations assisting in service delivery, bound by confidentiality commitments    
   

Cookies & Tracking Technologies    
We employ cookies, web beacons, and related tools to:  

• Customize and improve your browsing experience    
   
• Monitor website engagement and user interaction    
   
• Deliver content aligned with your preferences and interests  

You may manage or disable cookies anytime via your browser settings.  

Protecting Your Data    
We secure your personal information using:  

• SSL (Secure Socket Layer) encryption    
   
• Secure and monitored servers    
   
• Restricted and controlled access protocols    

While we follow strict safety practices, it is important to note that no system can offer absolute security.  

Retention of Information    
We keep your data for 8 – 12 months from your last activity on our platform, unless the law requires a longer duration for regulatory or taxation purposes.  

Your Rights & Preferences    
You are entitled to:  

• Access or update the information we hold    
   
• Request deletion of your data (within legal limits)    
   
• Withdraw from receiving promotional content    
   
• Manage cookie permissions through your browser    
   

Privacy of Minors    
Our services are designed for individuals 18 years and older. We do not knowingly collect information from users below this age. Any data found belonging to minors will be deleted immediately.  

Third-Party Service Links    
Our site may direct you to third-party platforms such as payment gateways for secure transactions.  

Please note: We are not accountable for the content or privacy policies of these external services. We recommend reviewing their policies before use.  

Policy Updates    
This Privacy Policy may be revised periodically. Any modifications will appear on this page, and your continued use of our services indicates acceptance of the updated terms.  

Acknowledgment    
By using our platform, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy.  

Contact Information    
For any questions, concerns, or clarifications about this Privacy Policy or your personal information, please reach us at: nexpentinnovationspvtltd@gmail.com, nexpentinnovationsauthorizes@gmail.com.